From 80% ACOS to Profitable Growth: How ATA Revived Its Amazon Performance

ATA is a long-established UK brand selling accessories and lifestyle products across the UK and US markets.

Despite consistent sales, their Amazon growth had stalled — ad spend was high, results unstable, and operations disconnected.

When ATA decided to expand into the supplements category, Galaxy was brought in to rebuild their Amazon system from the ground up.

Galaxy implemented a full operational and advertising transformation through four key steps:

Ad System Overhaul
Rebuilt all Sponsored Products, Brands, and Videos into a full-funnel structure.
Introduced negative keyword mapping, budget control, and unified naming conventions to simplify scaling and reporting.

Listing Restoration & Optimisation
Fixed suppressed and incomplete listings, restructured variations, and rewrote copy for higher conversion and indexing.

New Product Launch – Supplements Line
Developed and executed a complete launch strategy for ATA’s first functional supplement line, including A+ content, targeted PPC, and inventory planning for UK and Pan-EU rollout.

Profit-Linked Tracking
Integrated campaign performance with P&L metrics to monitor profitability weekly through Galaxy’s internal dashboard.

ACOS reduced from 80% to 25–30%, turning the account from loss-making to consistently profitable.

New supplements line reached Page 1 (Top 30) within weeks of launch, gaining steady visibility in a highly competitive category.

Profitability restored and maintained, with ad performance and organic sales now working in sync.

Listings fully restored and optimized, improving ranking stability, conversion rate, and overall account health.

ATA is now positioned for long-term growth across the UK and EU markets — with a system built for profit, not just sales.