How we scaled Exhale Coffee across the EU while maintaining an optimal ACOS.

Exhale Coffee is a premium UK brand known for its health-focused, antioxidant-rich coffee.

Before working with Galaxy, the brand had strong ad efficiency — ACOS was already low — but overall sales had plateaued. The goal was to break through this ceiling and scale profitably across the EU.

Galaxy rebuilt the entire growth engine across four pillars:

Full-Funnel Advertising System‍
Moved beyond Sponsored Products into a complete funnel using SB, SBV, and SD campaigns — driving awareness, engagement, and conversion under one margin-based strategy.

Product Launch Framework
Designed a repeatable system for launching new ASINs, combining keyword research, pricing alignment, and early-stage PPC to validate performance efficiently.

Creative & Keyword Optimisation‍
Upgraded product images, A+ content, and search term coverage to improve both CTR and conversion — connecting creative with data.

EU Market Expansion
Rolled out account and campaign structures across EU marketplaces (DE, FR, IT, ES, NL), ensuring pricing, inventory, and ads were unified under one system.

In just eight months of partnership, Exhale Coffee achieved measurable, profitable growth across all key metrics on Amazon.
With a structured advertising system and clear reporting framework, the brand doubled its revenue while maintaining optimal efficiency.

• +102% revenue growth compared to the previous eight-month period
• ROAS maintained between 5.5–6.0, outperforming all other channels
• Ad spend increased strategically, scaling visibility without sacrificing margin
• Consistent reporting cadence — weekly insights and monthly P&L summaries
• Improved collaboration and decision speed through streamlined communication

“Our revenue in the last 8 months has been over double the 8 months preceding.
We now spend more on ads than before, yet maintain a ROAS of around 5.5 to 6 — far better than any other platform.
If only we had more partners like Galaxy.”
— Alex Higham, Founder of Exhale Coffee

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