From a Suspended and Loss-Making Amazon Account to Profitable Growth

SuperBotanic is a UK-based wellness brand focused on functional mushroom supplements designed to support energy, focus, and long-term health.

Their products combine traditional herbal ingredients with modern supplement science, targeting customers interested in natural wellness and cognitive performance.

The brand had built strong foundations through its own website and community, but Amazon had not yet become a reliable growth channel

Galaxy rebuilt the account around a structured system designed to stabilise operations first, then unlock scalable growth.

Portfolio Structure & Strategic Visibility

All product lines were properly published and structured within the catalogue. This ensured that the full portfolio could be discovered on Amazon, while improving brand presence and allowing customers to explore the entire range of products.

Advertising System Rebuild

The advertising structure was rebuilt to prioritise profitable growth. Campaigns were reorganised around high-intent keywords and product-level performance, allowing the account to reach profitability quickly while maintaining room to scale.

Visual & Conversion Optimisation

Product images and visual assets were upgraded across the portfolio. Improved visuals helped communicate product benefits more clearly, increasing click-through rates and conversion rates across key listings.

EU Expansion Foundation

Beyond short-term sales, the account was also prepared for international growth. Operational and catalogue structures were aligned to support future expansion into EU marketplaces, ensuring that pricing, listings, and advertising systems could scale efficiently.

+180% revenue growth following the account restructuring‍

+120% increase in daily sales volume as more products became visible on Amazon

Advertising performance stabilised with ROAS above 3.0 while scaling spend

Full product catalogue successfully published and indexed on Amazon

Operational framework established to support future EU expansion

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