Rebuilding Brand Presence and Scaling Amazon Growth

Roam Foods is a UK-based nutrition brand focused on high-protein snack products, offering meat-based protein bars and bites designed for health-conscious consumers and active lifestyles.

Before working with Galaxy Agency, the brand had already been selling on Amazon for some time. However, the account lacked a clear brand presence and structured growth system.

The product portfolio was fragmented, listings were not aligned with a unified brand message, and advertising campaigns were not effectively driving scalable growth.

Galaxy Agency was brought in to restructure the entire Amazon presence, improve portfolio strategy, and rebuild the advertising system to support sustainable growth.

Galaxy implemented a full account restructuring across portfolio strategy, listing architecture, and PPC campaigns.

Portfolio Restructuring

The entire product portfolio was reorganized to create a clearer structure for both customers and Amazon’s algorithm.

Product variations were simplified and aligned around core SKUs, allowing the brand to focus traffic and ranking signals on key products instead of spreading demand across fragmented listings.

Listing Rebuild & Brand Positioning

Listings were rewritten and optimized to better communicate Roam’s positioning as a high-protein, health-focused snack brand.

Content structure, keyword targeting, and product messaging were redesigned to improve discoverability and conversion while strengthening overall brand presence on Amazon.

PPC System Rebuild

Galaxy rebuilt the advertising structure from the ground up, implementing a scalable Sponsored Products framework focused on:

• Keyword discovery and data collection
• Exact-match scaling for high-performing search terms
• Budget allocation toward top-performing SKUs
  

This system enabled the brand to capture demand more efficiently while reinforcing organic ranking signals.

Following the restructuring and PPC implementation:

• Monthly Amazon revenue increased by ~75%, growing from the previous baseline to a significantly higher and more stable level.
• Profitability improved substantially, with net profit increasing approximately 3-4× as advertising efficiency and conversion rates improved.
• The brand established a clearer and stronger presence on Amazon, with more consistent ranking signals and improved visibility across core product keywords.
• The account transitioned from fragmented growth to a structured and scalable Amazon system.