Scaling a New Supplement Product with Amazon PPC

Sacred Summit is a wellness brand focused on functional supplements designed to support daily health and performance.

When preparing to launch a new product on Amazon, the brand needed a structured advertising approach to generate early visibility, acquire initial customers, and build momentum in a highly competitive supplements category.

Galaxy Agency was brought in to manage the PPC strategy for the product launch, with the objective of creating early sales velocity while gathering high-quality keyword and market data to support long-term growth.

Galaxy designed and executed a structured PPC launch strategy focused on building traffic, validating demand, and accelerating early ranking signals.

Launch Campaign Architecture

Developed a structured campaign system across Sponsored Products, separating keyword discovery and scaling campaigns.

This structure allowed the team to identify high-performing search terms quickly while controlling spend across multiple keyword groups.

Early Traffic & Keyword Discovery

Focused initial budgets on broad and discovery campaigns to collect search term data and understand customer intent within the supplements niche.

High-performing keywords were gradually migrated into exact-match campaigns to stabilize performance and improve efficiency.

Scaling Sales Velocity

As performance signals improved, budgets were progressively shifted toward proven keywords and high-converting search terms to increase order volume and reinforce ranking signals.

This approach ensured that advertising spend supported both sales growth and organic positioning.

During the period Galaxy managed the launch campaigns:

• The product successfully scaled from zero to consistent sales, establishing initial traction in the supplements category.
• 3,000+ purchases were generated, validating demand and building early product credibility.

The launch created the initial sales velocity and keyword data foundation required for the brand to continue scaling the product on Amazon.

Thousands of orders generated · PPC-led launch strategy · Early sales momentum established